Event marketing is a promotional strategy that involves facetoface contact between companies and their customers at special events like concerts, fairs, and sporting events. Scribd is the worlds largest social reading and publishing site. It typically involves direct interaction with a brands representatives. Many terms have variations, and new terms are added daily, so its important to stay current. As companies try to oneup each other for consumer eyeballs, these marketing firms campaigns push the bounds of creativity. It should not be confused with event management, which is a process of organizing, promoting and conducting events. The activity of designing or developing a themed activity, occasion, display, or exhibit such as a sporting event, music festival, fair, or concert to promote a product, cause, or organization. In todays buyerempowered world, marketers need to seize every opportunity to start. Brands use event marketing entertainment like shows, contests, or parties to reach consumers through direct handtohand sampling or interactive displays. Marketing comes in a wide variety of flavors based on audience, media platform and business in todays evolving and dynamic marketplace. It is also employed to aware the customers about the features, specifications and benefits of companys products. Su event marketing plan template simpson university. Event marketing is the experiential marketing of a brand, service, or product through promotional events.
There are many forms of event marketing and each can be. Marketing an event ppt free download as powerpoint presentation. Event marketing is the promotion of a product, brand, or service through inperson interactions. Event marketing how to successfully promote events, festivals, conventions, and expositions leonard h. Welcome to your guide to event marketing in 2020 and beyond. A marketing dictionary can be a helpful resource for marketing professionals because there are numerous terms used in the industry. Then, discover a few strategies for implementing evangelism marketing and. Inspired by the 31 pr definitions, heres a roundup. Btwhere are states of marketing and hot marketing tips to use them. Marketing strategies are used by businesses to promote their products and services. Marketing in e vent management year 20 pages 40 the primary aim of the thesis is find out the importance of marketing in e vent management. As we celebrate our 33rd year, npt remains dedicated to supplying breaking news, indepth reporting, and special issue coverage to help nonprofit executives run their organizations more effectively. It carefully explains various terminologies related to event management and marketing.
Marketing an event ppt market segmentation promotion. Event marketing meaning in the cambridge english dictionary. Discover best practices for selling out your event, leveraging event data, aligning with the rest of your organization and more. Marketing strategy is used by different companies to collaborate with their consumers. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. In this lesson, learn the definition of evangelism marketing and two brands that have mastered this form of marketing. Here, the brightest ideagenerators in marketing share their thoughts on the latest trends.
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